To brand a company is to create their image and to support it with campaigns and visuals. Over time, a brand can make a company a household name, and identifiable by a small part of their brand such as a jingle. To create a brand for a company, we endeavour to understand the aspirations of the company and their industry as a whole.


Branding isn’t just a logo, there are a number of different possible mediums for the brand to work across, branding includes but is not limited to:

  • Logo design
  • Business card design
  • Letterhead design
  • Packaging
  • Copywriting
  • Taglines
  • Advertisements
  • Typeface design

The amount of considerations that go into the full branding of a company are beyond the scope of this summary, however to put it in a nutshell you could describe a ‘brand’ as an organisations personality. It is how they are portrayed to their audience.

The idea of a brand is that everything a company does, everything it does and everything it produces should reflect the values and aims of the company. The branding must deliver a consistent and quality message. Driving home core values for the business and this begins with visuals.

Lets look at an example of branding by Al-Wasaq, we had the pleasure to design the brand for This started with a logo and then expanded to include website visuals, advertisements and a jingle. The message is consistent across many different mediums including radio and online and helps drive home the company and their message that they will save you time and money.

“Your brand is so much more than a name, just as you as a person are so much more than your name. But your name has a big role to play in the experience of your brand – not so much for the name itself, but for what people associate with it.”
-Mark Shaw, from his book Successful writing for design advertising and marketing.

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